IMARAT Group of Companies

IMARAT Group of Companies is a diversified real estate development group with operations and experience spanning Pakistan and the United Kingdom. Built on a foundation of trust, integrity, and a long-standing association with property development, IMARAT has developed a growing portfolio of residential, commercial, hospitality, retail, and lifestyle destinations.

The group’s journey is rooted in a legacy that dates back to the 1950s, when the foundation of Raja Market in Raja Bazar was laid by Raja Afsar Ali Khan. This early association with real estate development became the starting point of a journey that has continued across generations and markets.

Today, IMARAT describes itself as a real estate development group focused on transforming the way people experience property, business, hospitality, and urban living. Its stated vision is “To fully transform the real estate sector of Pakistan.”

A Legacy of Real Estate Development

IMARAT’s international journey includes more than 17 years of real estate development experience in the United Kingdom, where the group states that it has successfully completed more than 55 remodeling and development projects in a competitive property market. This international experience has contributed to the group’s approach toward professional development, project planning, customer experience, and modern real estate practices.

The group’s expansion in Pakistan began with a vision of introducing greater professionalism, innovation, and transparency to the country’s real estate sector. Since 2016, IMARAT states that it has initiated 15 real estate projects across Pakistan, including residential developments, malls, hospitality projects, and integrated commercial destinations.

Building Integrated Destinations

IMARAT’s development philosophy extends beyond individual buildings. The group focuses on creating integrated destinations where residential, commercial, hospitality, retail, leisure, and business facilities can operate together as part of a broader urban ecosystem.

Its portfolio includes projects such as IMARAT Residences, Golf Floras, Mall of IMARAT, Amazon Outlet Mall, Florence Galleria, IMARAT Builders Mall, Bavylon, and Grand Bazar, alongside hospitality developments associated with international hotel brands.

Through these developments, IMARAT aims to create destinations that respond to changing lifestyles and the growing demand for modern urban environments.

Real Estate, Technology and Hospitality

IMARAT’s business ecosystem extends beyond conventional property development. The group’s activities have included real estate development, technology-enabled property services, hospitality, commercial management, and digital solutions.

The group’s stated ecosystem includes platforms such as Graana.com, described by IMARAT as Pakistan’s first online real estate marketplace; Agency21 International, positioned as a nationwide estate agency; and PropSure Digital Solutions, focused on the digitization of urban land records.

This combination of real estate expertise and technology reflects IMARAT’s broader objective of making property-related services more accessible, organized, and digitally enabled.

IMARAT Hospitality

Hospitality is an important part of the group’s broader development strategy. Through IMARAT Hospitality, the group has pursued partnerships with international hospitality brands to introduce globally recognized hotel concepts to Pakistan.

The group’s corporate information highlights its collaboration with Marriott International and projects associated with brands including Courtyard by Marriott and Residence Inn by Marriott in Islamabad.

By integrating hospitality with commercial and residential developments, IMARAT seeks to create destinations that serve residents, businesses, travelers, and visitors within connected urban environments.

Our Portfolio

IMARAT’s portfolio represents a range of property formats and development concepts.

Residential Developments

Residential projects such as IMARAT Residences and Golf Floras focus on contemporary apartment and condominium living, incorporating modern architecture, lifestyle amenities, and strategically planned locations.

Commercial & Retail Developments

The group’s commercial portfolio includes destinations such as Mall of IMARAT, Amazon Outlet Mall, Florence Galleria, IMARAT Builders Mall, Bavylon, and Grand Bazar.

These projects are designed around different commercial concepts, ranging from retail and lifestyle destinations to construction and furnishing solutions and mixed-use developments.

Hospitality

IMARAT’s hospitality portfolio and partnerships complement its real estate developments by bringing hospitality and tourism services into its broader destination-development model.

Our Approach to Development

IMARAT states that extensive research and feasibility analysis are important components of its development process. The group describes a multidisciplinary approach involving town planners, real estate professionals, and data scientists, with project feasibility informed by demographic and economic variables.

Location is another central consideration in the group’s development philosophy. IMARAT’s projects are positioned around accessibility, surrounding infrastructure, commercial activity, transportation links, and the potential needs of residents, businesses, and visitors.

The objective is to develop destinations that remain relevant not only at the time of launch but throughout their operational life.

Our Vision

Transforming Real Estate in Pakistan

IMARAT’s vision is “To fully transform the real estate sector of Pakistan.”

This vision is reflected in the group’s emphasis on modern development practices, professional management, technology, research-driven planning, hospitality, and integrated urban development.

Rather than focusing solely on individual properties, IMARAT aims to contribute to the evolution of Pakistan’s real estate sector by developing projects and platforms that respond to contemporary market requirements.

Our Core Values

The group’s corporate philosophy is built around a set of core values that guide its relationships with customers, employees, partners, and stakeholders.

Integrity

IMARAT emphasizes honesty, ethical conduct, transparency, privacy, and confidentiality in its business practices.

Respect

The group promotes teamwork, equality, diversity, professionalism, and positive relationships among employees and stakeholders.

Innovation

IMARAT encourages learning, adaptability, creativity, technology adoption, and new approaches to real estate and business.

Drive

The group emphasizes a positive attitude, disciplined execution, continuous improvement, and a commitment to achieving organizational objectives.

Reliability

Trustworthiness, consistency, ownership, and responsibility form an important part of the group’s approach to business and stakeholder relationships.

Our People

IMARAT recognizes its people as one of its most important organizational assets. The group emphasizes professional development, employee engagement, performance management, merit-based recruitment, and opportunities for career growth.

Its people-development initiatives include structured performance management and learning approaches, as well as opportunities for young graduates to gain practical exposure through internship and development programs.

The objective is to build a professional, diverse, and capable workforce equipped to support the group’s long-term growth.

Corporate Social Responsibility

IMARAT’s corporate social responsibility approach focuses on communities, education, environmental sustainability, and professional development.

The group describes its CSR philosophy as a commitment to creating greener and more sustainable communities. Its initiatives include programs such as TameerSeTaleem, STEAM Safeers, and TaqdeerKiTameer, which are aimed at supporting education, young people, and communities.

The group also highlights environmentally conscious construction practices, green technology, sustainable business models, and initiatives intended to contribute to community and environmental development.

Through its broader CSR efforts, IMARAT seeks to connect real estate development with social responsibility and community impact.

Sustainability and Responsible Development

Sustainability is increasingly incorporated into IMARAT’s approach to development and corporate governance. The group states that its construction portfolio promotes environmentally friendly designs, materials, and procurement practices.

IMARAT also established the Iqbal Institute of Policy Studies (IIPS) as an independent policy research institute focused on generating, promoting, and tracking public policies related to sustainable development in Pakistan.

The group’s sustainability framework also emphasizes governance, integrity, reliability, respect, innovation, and responsible business practices. IMARAT states that its management systems and processes are certified under ISO 9001.

Commitment to Professionalism

Professionalism and compliance are central elements of IMARAT’s stated business principles. The group says its operations are conducted in accordance with applicable laws, regulations, norms, and ethical standards.

Its Code of Ethics and Business Conduct emphasizes integrity, legal and regulatory compliance, respect for human dignity, and professional conduct across the organization.

This commitment extends across interactions with customers, employees, partners, suppliers, investors, government institutions, and the wider community.

Looking Ahead

As Pakistan’s cities continue to grow and evolve, the demand for well-planned residential, commercial, hospitality, and lifestyle destinations is also changing.

IMARAT Group of Companies continues to position itself around this changing landscape by combining real estate development with technology, hospitality, research, professional management, and community-focused initiatives.

With a history extending from Pakistan to the United Kingdom and a growing portfolio of projects across different sectors, IMARAT’s stated ambition is to contribute to the modernization of Pakistan’s real estate industry and create developments that support contemporary lifestyles, business activity, hospitality, and long-term urban growth.

Our Commitment

At the heart of IMARAT is a commitment to integrity, respect, innovation, reliability, and drive.

From residential communities and commercial destinations to hospitality projects, technology platforms, and social initiatives, the group continues to build an ecosystem around real estate that brings together people, places, businesses, and ideas.

IMARAT Group of Companies — transforming real estate through development, innovation, and a vision for the future.